About the Founder

Lightning Sprite Media was founded in February 2016 by brand creator and creative producer: Daniel Bays

Dan is an avid gamer, technology nut, animation collector and inquisitive, curious, ideas thinker-upper, developer and producer of multi-platform wonderments with 15 years experience developing and producing groundbreaking content and award-winning international brands at the BBC.

Creative development at the heart of everything:

In 2000, after graduating in Biology, Dan won one of 5 jobs in BBC Science’s new ‘Ideas Lab’ – creating and developing shows, brands and formats for BBC Science and Factual Entertainment.

Leaping into Production, Dan spent 4 years making documentaries and factual telly for the BBC. Highlights included: self-shooting on an ambulance for 3 months for Trauma; filming a giraffe having his toenails cut (with a chainsaw) for Super Vets; convincing the women of a Linconshire village to leave their homes while filming what happened to the men for The Week The Women Went and working on Tomorrow’s World – the UK’s number one technology show for 38 years (a personal goal since the age of 10).

In 2006 Daniel jumped at the opportunity to be part of a new Factual Entertainment development team in BBC Children’s, going on to develop, win commissions for and produce big new ideas, interactive digital experiences and brands – live-action and animation – for all platforms in both CBBC and CBeebies, including:



Serious Explorers (CBBC) – where a team of children follow in the footsteps of the greatest ever explorers. 2 seasons: Livingstone, Raleigh

Tree_Fu_Tom_logoTree Fu Tom (CBeebies & Fremantle Media Kids & Family) – twice BAFTA-nominated, physically interactive, international hit preschool animated series (22 mins) and immersive companion games suite produced in parallel as a multiplatform production. Dan was Series Producer and Show-Runner of Tree Fu Tom for 3 seasons. In mid-2016, ep 72 will be completed.

In 2014, Dan stepped off Tree Fu Tom to develop a new landmark, multiplatform CG animated series called, ‘Bitz and Bob’ which was commissioned by CBeebies and rolled in to production in June 2016 (CBeebies & Fremantle Media Kids and Family co-production).

Bitz and Bob, created by Daniel Bays – all rights owned by CBeebies and Fremantle Media Kids & Family

In ‘Bitz & Bob’ we join the amazing adventures of older sister, Bitz, and younger brother, Bob, as they make awesome things to play with and then dive into a shared world of imagination where their creations and toys come to life. Epic, comical adventures unfold and challenges arise that lead Bitz to have to literally invent a way to save the day.

With two brilliant experts working behind the scenes – Helen Heggie of STEMFirst and Dr Lisa Regalla of Maker Ed – each 11 min animated episode and 4 min mixed-media companion show will explore STEAM principles (Science, Technology, Engineering, Art&Design and Mathematics), aim to demystify and debunk misconceptions about engineers and engineering and hopefully inspire and empower a new generation of children – particularly girls – to become Makers, innovators, Inventors and Engineers.

Click here for more info about Bitz and Bob.

After securing the commission for Bitz and Bob, Dan left the BBC to set up Lightning Sprite Media Ltd.