Nico Franks of C21 Media writes:
‘CARTOON 360: A former creative producer at preschool broadcaster CBeebies has partnered with UK production company Plug-In Media on a new multiplatform project.
Daniel Bays left the BBC after 15 years in February and has set up idea-development and creative consultancy firm Lightning Sprite Media, based in Manchester.
Among the projects on Bays’ slate is the gaming app and TV series Catapulteers, which he pitched to broadcast executives, producers and digital experts at Cartoon 360 in Barcelona on Monday.
The app, aimed at casual gamers of all ages, is described as “Angry Birds meets a 3D Space Invaders” and sees players catapult and then take control of human-cannonball commandos flying towards advancing ranks of robots.
The game is being produced by Brighton-based digital media production company Plug-In Media, the company behind CBeebies series Tee and Mo.
The Catapulteers app is also providing the basis for a shortform comedy series of animations featuring slapstick humour and characters from the game.
Bays told delegates at Cartoon 360 that the aim is to develop a brand, rather than just a game, from the outset, before pitching a full series to broadcasters.
Bays is the creator of action-adventure series Tree Fu Tom (77×22′), which has been sold to more than 170 territories by FremantleMedia Kids & Family Entertainment since being commissioned by CBeebies in 2011.’
See the article on C21 here (available to C21 subscribers):